It may not seem like much, but a simple review on the world’s top search engine site can be the difference if you’re at the top of a search engine page or the bottom when internet goers are searching for companies in your vertical. Continuously gaining new reviews is a proven way to not only increase your visibility, but also your ROI.

We’ve jotted down five reasons why Google reviews should be a priority for you and your business.

Improves search engine optimization and visibility

Google tracks the activity of ratings and boosts the businesses that have a large number of high ratings, as well as ones who have a high number of ratings because it recognizes those businesses that try to engage with their customers. A good review rating can push your business to the Google Local Pack, which lists the first three businesses near the top of the search page based on location.

Good reviews can influence potential customers

Did you know that 91% of consumers regularly or occasionally read online customer reviews to determine whether a local business is good or bad? Did you also know that 84% of people trust online reviews as much as a personal recommendation, and 74% of consumers say that positive reviews make them trust a local business more?

Helps in interaction with customers

Being timely with responding to reviews shows that you care about the opinions of your customers, both good and bad. Google recognizes active responders to their reviews and propels them up the rankings.

Improves click-through rates with your website

If your business has a high review rating, internet goers are naturally more likely to click your website and see what your operations are about, making your product more aware to them.

The search engine world is ruled by Google

70% of online searches go through Google, so chances are high someone is going to find you and your business through the world’s most prominent search engine. Doesn’t it make sense then to put a focus on optimizing your reviews on such a prominent platform?