As there are new generations of people, there are new preferences for social network usage, and now, Generation Z was born between 1997 and 2012. This generation has been raised with internet and mobile technology and therefore social media is inherent in their way of life. The most recent data from Ytviews have revealed that Gen Z is most populated on TikTok followed by Instagram. However, the question that would like to answer is: what makes TikTok the most favorite application of this generation? Now let me discuss the premise for why the former has remained popular.

TikTok: The Go-To Platform for Gen Z

The reason behind the app’s success can be directly attributed to the nature of the content it provides; short clips are more in line with the flashy, no-nonsense Generation Z. In different conversations at Ytviews, they said that the simple layout of the application where people just spend most of their time with TikTok videos selected by the application based on the user’s preference makes Gen Z glued on the application for hours. This explains why the platform revolves around creativity or trends and passes through fun stuff like dance challenges, lip sync, or even comedian sketches to allow the user to portray his/her personality and engage with other communities across the world.

The last important aspect is that Gen Z obviously loves sharing things and TikTok is an ideal platform in terms of virality. The goal of the platform is that users do not need to reach millions of people to reach viral status, it is enough to create interesting content that the audience will like. It also supports the concept that anyone has the ability to create content, which seems to especially resonate with Gen Z. According to Ytviews the actions that the platform incorporates instigated this generation due to its open nexus and representation of actual content.

Instagram’s Visual Appeal and Versatility

With this, TikTok stands as the most popular social media platform among Gen Z but Instagram runs a very close second, homeownership among the generation remains significantly high. The ability to follow up with photos, IG stories, IGTV as well as the latest infusion of reels has made Instagram continue to be relevant. Ytviews also confirms that since Instagram has changed with trends such as releasing reels to combat TikTok it is still relevant to young people.

Details like Instagram’s capability to share visual content, or what Gen Z allows users to showcase their profile and some of their personality through pictures and videos. Also, they have an opportunity to continue communication with friends, influencers, and brands in a more visually created space. It functions uniquely to cater for the average and occasional user as well as the growing micro-celebrity who is establishing a following.

Therefore, for now, TikTok stands as the most popular platform among Gen Z as it offers a new and innovative perspective towards content creation, despite this, Instagram remains most preferred as it can promote virtually, anything and offers the best storytelling Flem in terms of pictures and videos. It can be assumed that both platforms will keep adapting to the needs of the target audience – the generation of digital natives.