Consumers are more powerful than ever. They do research before deciding to buy a product and base their purchase decisions on that. It may seem daunting, but the truth is that the world of marketplaces is constantly evolving, and so should our brands. Online reviews make existing and prospective customers feel like your business is real.

A recent survey found that nearly 77% of respondents read online reviews before buying anything online. They also argue that positive online reviews influence purchasing decisions more than negative online reviews. This shows the importance of social media reviews in today’s rapidly growing digital world. Reading online reviews is part of the customer’s decision-making process.

Online Presence: To know what your customers think of you, you need to know where you can find them on social media. You can start creating business accounts on all platforms like Facebook, Google, Instagram. Be proactive on these platforms where your customers can contact you. Examples – Zomato for ordering food, Urban Clap for services such as spa, beauty and wellness. Listings tools help you listen and connect with people talking about your business.

Reliability: Nearly 7 out of 10 of her consumers say his online reviews are just as important as personal recommendations. Social media gives potential customers access to your brand and how it is viewed by existing customers. Reviews increase or decrease the credibility of a product or service in the minds of potential customers before making a decision.

For example, when shopping online, always check product reviews before making a purchase decision.

Reply to Reviews: Customer reviews, whether positive or negative, can help you better understand your target audience’s needs.

To grow your brand’s social media presence, you need to build meaningful online relationships with your audience. By actively participating in these review sites, customers will see your brand as trustworthy and customer-centric, making them more likely to choose your brand over your competitors. When responding to reviews, remember that your goal is to build a good relationship with your customers.

So please be as polite as possible.

Drive Customer Reviews: Satisfied customers are the best source of good reviews on social media. Don’t miss their reviews. Find ways to get people to talk about their experience buying from you. Feedback should always be considered when enhancing your online presence. Reviews and user-generated content are the general public voicing their opinions about a product or service, and are more credible than marketing his content spoken by the brand itself. Businesses can add review links that allow customers to share feedback on products or services purchased from the brand.

Examples of reviews include product reviews, restaurant reviews, movie reviews, and book reviews.

Wise Use of Data: We collect data in the form of reviews and use it to understand our customers more accurately and completely so that we can design customer experiences. Use these ratings as a vehicle to gain customer insights, identify areas where your brand needs improvement, and highlight where you are doing well.

People are looking for brands they can trust. The products and services people choose are an extension of their personality. By encouraging customers to rate your social media platforms, you can increase your business exposure. It also helps build engaging and meaningful customer relationships and improve your brand’s online reputation.