Posts on twitter are often limited to 280 characters, but now Twitter is introducing a new tool that allows users to share “notes” up to 2,500 words long is being tested by Twitter. The firm said that the change was in reaction to users using the service to publish images of longer announcements and direct followers to external newsletters. A limited group of writers from Canada, Ghana, the UK, and the US will participate in the test, which will last two months. Readers may view a headline and access the entire message by clicking on a link under the new feature, which attempts to retain viewers within the Twitter ecosystem.

Long-form writings that may be read on and off Twitter allow authors to incorporate gifs, pictures, and other elements. After they have been published, notes can still be updated. The business said, announcing the new Notes offering, “Writers have relied on Twitter to publish their work, get seen, get read, spark discourse – everything but the actual writing – since the platform’s earliest days.” The purpose of Notes is to complete that blank.

Dr. Laura Toogood, a social media specialist, said the experiment was a big step for Twitter. She said that rather than connecting to other websites that can house long-form material, the function would encourage users to remain on the platform.

She told the BBC that by adding this added functionality, Twitter can now compete with some of the well-known blogging services and perhaps draw in new audiences and other kinds of users. Additionally, it will encourage current users to blog on Twitter rather than switching to other platforms, which will help them keep their following.

Following an experiment with a limited sample of users, Twitter expanded the maximum character limit for messages from 140 to 280 in 2017. The most recent action comes as Twitter’s commercial prospects are under examination due to Elon Musk’s proposed purchase of the firm, which raises concerns about its future.

Shortly after Mr. Musk, who had campaigned for such a feature, revealed he had purchased a sizeable share in the company, the company stated in April that it was developing an edit button. The occurrences, according to Twitter, are unconnected. Additionally, Mr. Musk said that he believes a subscription model, in which users would be charged to utilize the network, had to promise.

It’s difficult to tell if Twitter is experimenting with new forms out of profit-seeking or a sincere desire to attempt to enhance the platform, according to Dr. Nikki Usher, a journalism professor at the University of Illinois Urbana-Champaign.