Tumblr saw an opportunity in Twitter’s blue-check verification system in November 2022. Tumblr decided to parody the $8 blue check offered by Elon Musk’s Twitter: distributing “Important Blue Internet Checkmarks” for a one-time payment of $7.99. The company emphasized that making the purchase would be completely pointless, but it might be worth it if you were “an important person on the internet.”

It turns out that Tumblr gained nothing from this mockery. The social media platform’s revenue has increased as a result of the self-proclaimed joke. The Tumblr app has seen a 125% increase in iOS in-app revenue, which amounts to $263,000 in consumer spending.

In all actuality, the application offers different buys like promotion free perusing paid helps for posts; The fake blue checks alone cannot account for the increase in numbers. However, the news of the fictitious blue tick did delight Tumblr users, who responded in an overwhelming positive and amused manner.

As of the middle of January, the paid subscription plan offered by the social media company, Twitter Blue, had an estimated 180,000 subscribers. However, the company’s subscription numbers appear to be holding steady; Numerous notable individuals and businesses, including Tesla, where Musk serves as CEO, have unsubscribed.

Tumblr’s current renaissance is exemplified by the increase in revenue (Opens in a new tab). The platform, which has been revived following close to obsolescence (Opens in a new tab), is gaining popularity among the wider community of social media apps. Tumblr claims 135 million monthly active users at the time of writing, and as Twitter’s future remains uncertain, it is likely to welcome even more.

As of the middle of January, the social media company’s paid subscription plan, Twitter Blue, had an estimated 180,000 subscribers. However, the company’s subscription numbers appear to be holding steady; Numerous notable individuals and businesses, including Tesla, where Musk serves as CEO, have unsubscribed.

Tumblr’s current renaissance is exemplified by the increase in revenue. The platform, which was close to being defunct, is gaining popularity among social media apps as a whole. Tumblr claims 135 million monthly active users at the time of writing, and as Twitter’s future remains uncertain, it is likely to welcome even more.

The intelligence firm Sensor Tower discovered that Tumblr’s iOS app soared following the addition of blue ticks, bringing the company $263,000 in net revenue. Despite the fact that this may not seem like a lot, in-app purchases are up 19%, and the blue-tick subscription service is expected to increase Tumblr’s revenue by 125% compared to the same period in 2022.

Users of Twitter’s blue option are required to pay a monthly subscription fee, and the service’s advertised name is “Power to the people: For just $7.99 per month, your account will receive a blue checkmark like politicians, businesses, and celebrities.

Tumblr’s blue-tick option, in contrast to Twitter’s attempt to extort approximately $8 per month from its users, is a one-time payment that only appears to be a parody. g/o media can receive commission.A brief description with “You can never be too important to the Internet” from Tumblr above the blue tick that says “Hi! On Tumblr, we’re here to introduce the crucial blue internet checkmark.

“They’re a steal at $7.99 — that’s cheap compared to some other places when you consider that you only get not one but two checkmarks for your blog on the web (for now),” the website continues. What is your question? Why not? Nothing is important!