The app’s addictiveness stems from the highly individualised TikTok algorithm that powers the feed. `TikTok has now disclosed how its enigmatic algorithm works and what you can do to ensure that your videos appear on as many For You pages as possible. Continue reading the article, you can find all the details about the TikTok algorithm right here.

How Does TikTok Algorithm Work?

TikTok’s algorithm is a recommendation system that selects which videos should be displayed on your For You page. On their For You page, no two users will watch identical movies, and the videos you see may change over time based on your viewing choices and even your present state of mind. Initially, social media platforms kept their algorithms hidden. This makes sense given that the recommendation system is a patented technology that contributes to the uniqueness of each social network.

Algorithms are essential for social networks to lure us in and keep us interested. However, as individuals became increasingly dubious about the underlying workings of social networks, most platforms published the fundamentals of their algorithms. The TikTok algorithm serves videos to users based on several different factors, including:

1. Likes, comments, shares, completions, and re-watches for videos: The more views and engagements a TikTok video receives, the more likely it will be offered to larger audiences.

2. Classifying Content: TikTok is excellent at classifying material according to user preferences. Thus topic matter is a crucial consideration when it comes to reaching potential on the app.

3. Device Settings: The algorithm identifies a user’s device settings, such as posting location and language, and often shares local material.

4. Following Trends: When a video incorporates a famous sound or music, it is more likely to be viewed by a wider audience.

5. Hashtags and caption keywords: Including hashtags and keywords in your captions tells the algorithm about the subject matter of your material.

6. The User Behavior: The TikTok algorithm is always attempting to offer high-interest films to all users, and it does so by analysing the last activity. Likes, comments, shares, and re-watches are all important markers of viewer interest.

TikTok’s recommendation system weighs each of these characteristics independently, so each For You page is unique. According to TikTok, a significant measure of interest is when a person watches a video from beginning to end. This would be given more weight than a weak signal, like whether the viewer and author of the video are both from the same nation. TikTok uses these “indicators of interest” to rank the content on a user’s For You page.

How to Crack TikTok’s Algorithm?

TikTok’s algorithm constantly evolves, changes, and learns based on user activity. So now as you know how the algorithm works, what should you do to get the most out of it? Here are five techniques to improve your performance and accelerate your growth based on all we know about how the algorithm works:

1. Hook Your Audience Within Three Seconds

2. Focus on a Niche

3. Jump on Trending Audio

4. Experiment with New Features 

5. Create Accessible Content