The habit of watching content has significantly transformed in the last decade where most of the content sharing relies on social media platforms. This transformation has mainly been led by Gen Z who prefer to spend more time on Instagram, YouTube, and TikTok, among other social media platforms as opposed to television. From the point of view of Ytviews, a reliable service to build up a powerful presence on social networks, this generation sees social networks not only as more entertaining but also as one that can influence and interact. This trend goes to prove that having a good follower base is a reality because it creates opportunities in our day to day activities in different aspects of life.

Social Media: A Platform for Personal Expression and Connection

Thus, social media is a unique channel that most television failed to bring to the younger generation of Generation Z — self-presentation surface. Through social media, users are not only consumers of content but also producers of content which represent their personalities. Whether it is a new dance on TikTok, or creative art on Instagram the Gen-Z enjoy direct boomerism where one can be creative and be acknowledged by other people. Television, in contrast, extends communication as a one-way process where the receiver aka the viewer is more of an audience.

Besides, whereas television has decreased a sense of community, social media provides that in its place. It’s not just Gen Z watching videos but commenting, sharing videos, and forming an interactive connection with influencers and content creators. The above characteristics of social media therefore make social media more engaging and interactive as compared to other forms of media. While television is programmed and organized in the form of a timetable, social media for the most part is on call and can be accessed at any given time which is well suited for the fast-paced and mobile-oriented lifestyles of the younger generation.

Importance of Building a Strong Follower Base

Another factor to consider is that in today’s social media-dominated world, having a good number of followers, like having your own fan base. A good following essentially means that an individual’s voice is heard and this is coupled with greater credibility and authority. To many members of Gen Z who still crave to be influencers, startup founders, or creators, the follower count is more than just bragging rights, it is social currency. There are three major reasons why brands like to work with such people more often it is easier to monetize your traffic.

Ytviews also notes that growing a follower base is about putting in the effort to post, share and respond appropriately. Having a quality list of followers means that you can always find something to do, be it a commercial deal or endorsement, sponsorship or even an invitation for an interview for a position in a creative company. Unlike the almighty television today, One of the features of the new media that gives no direct access to the average person is access to audience-building. TV personalities are beyond the reach while Social Media YouTubers or TikTokers can respond to their viewers instantly, building up a fan base.

Hence, we state that the main reasons Gen Z turned to social media are its activity, interactivity, and opportunities to exercise personality and communicate. With services such as Ytviews allowing one a way to get a Social Media Presence, one can easily understand that at least in today’s generation, the number of followers one has is more significant than before. What used to be known and practised as television is now taken over by social media even as it has become a fundamental pillar of profiling and success.