Thus, SM marketing has been rapidly developing over the recent years and is significantly more effective than TV marketing. A recent report shows that businesses are continuing to move more of their advertising dollars to digital with particular emphasis on social media due to changing customer behavior. When considering today’s most popular online platforms such as Instagram, TikTok, and X (previously Twitter), the given marketing strategies address a more dedicated, targeted, and younger audience than television, for instance.

One of the greatest strengths of social media marketing over television is the involvement of real-time communication. Television ads are self-serve; you get to view an advertisement and are not given any opportunity to respond or even interact further with the advertiser. On the other hand, social media marketing enables brands to respond to their consumers’ posts within the same social media platforms through commenting, messaging, and even live streaming. This two-way communication is not only good for customer relations but also strengthens the bondage of the customers and brands. Moreover, in the report, it was established that organizations that engaged their clients through social media reported a 70% increment in brand loyalty in comparison with companies that used conventional marketing.

Targeted Marketing and Data-Driven Strategies

Last but not the least is the capability of social media marketing which is precise in its targeting capacity as well. Targeted advertisements on social media work by displaying adverts to the users, using data collected by the social media applications, and running through behaviours, interests, demographics, and previous experiences. This means that the brands get to focus their products to the right market segment reaching their target consumer which increases the return on investment (ROI). While television advertising gets to numerous people, it cannot match the kind of targeting that is achieved with other forms of advertising

As claimed in the report, firms that employ specific social media marketing approaches experience as much as 60 per cent higher conversion than companies that use television commercials. Also, many analytical tools are integrated into the platforms that are popular nowadays, such as Facebook and YouTube, which enables marketers to monitor the outcomes of the campaigns in real-time and thus, make effective adjustments during the process. This level of flexibility and insight cannot be compared to probably the most popular type of marketing – TV advertising where the ad effectiveness is hard to estimate even at a later stage.

Therefore, social media marketing is becoming a phenomenon that is faster than mainstream television marketing. It also allows communicating with the consumers in real-time in addition to targeting because of the opportunity to use the data. Given that the consumer purchasing process is gradually moving online, social media marketing is also going to preside in the future.