Elon Musk, the CEO of Twitter, has confirmed that his company is developing a video application specifically for Smart TVs. This app will enable users to watch videos from Twitter on their televisions and will also simplify the process of discovering new video content. Musk made this announcement through a tweet on June 18, 2023, where he confirmed the app’s impending release, mentioning that it will be “available on a bunch of TVs.” However, he did not provide any further details about the app.

In response to a Twitter user named S-M Robinson, who expressed the need for a Twitter video app for Smart TVs and stated their reluctance to watch lengthy videos on the platform, Musk replied with a reassuring “It’s coming.” In a subsequent tweet, the same user expressed gratitude and envisioned a future where they could cancel their YouTube subscription and never use it again.

What is the thought process behind launching this new app?

The introduction of the video app for Smart TVs signifies Musk’s dedication to transforming Twitter into a platform with a strong emphasis on video content. In recent years, Twitter has been actively incorporating video-related features to facilitate video viewing and sharing for its users. The development of a video app for Smart TVs is a logical extension of these efforts and will streamline the process of watching Twitter videos on televisions.

Musk has expressed his intention to make Twitter a more dynamic and engaging platform, outlining various changes he plans to implement. One of his focal points is video content, as well as forging partnerships related to creators and commerce. Musk firmly believes that video is the future of social media and aims for Twitter to be at the forefront of this trend. He also desires to enhance the ease with which users can watch and share videos on Twitter, with the goal of attracting more creators to the platform.

Recently, Musk announced that Twitter will soon begin compensating creators for advertisements displayed in their replies, starting with an initial payment block of $5 million. “In a few weeks, X/Twitter will start paying creators for ads served in their replies. The first block payment totals USD 5M. Note, the creator must be verified, and only ads served to verified users count,” Musk tweeted on Saturday. Furthermore, Twitter recently introduced an update that allows verified members to upload videos up to two hours in length.

Musk shared this development by writing, “Twitter Blue Verified subscribers can now upload 2-hour videos (8GB)!” A user expressed enthusiasm about this update, suggesting that it could motivate a transition for podcasts, particularly in the finance and tech domains, as it offers a more intuitive experience than browsing through Spotify.