The generative AI wave affects every company, and everyone wants to ride it. The newest participant in the testing of AI-powered tools for its goods is Meta. The corporation is creating “a new top-level product group,” according to Mark Zuckerberg, to include generative AI into its services used by billions of customers.

According to Zuckerberg, the team will first concentrate on developing artistic tools, but its long-term objective is to create “AI avatars that can serve people in a number of ways.” But he emphasised that the corporation must first lay a lot of groundwork before sharing these “futuristic” experiences with people.

The company is starting by testing conversational chatbots in the ChatGPT format on WhatsApp and Messenger. While this may be a delightful use case for people, Meta may someday make use of these features by making them available to companies in departments like sales and customer service.

Also, Meta is experimenting with “video and multi-modal experiences” on Instagram, as well as AI-assisted filters and ad formats.

Ahmad Al-Dahle, a former Apple executive, will oversee the project, while Chris Cox, the chief product officer, will oversee the team.

Although generative AI tools have been around for a while, it wasn’t until OpenAI’s ChatGPT bot that the technology became widely popular. Bing search and Edge browser already feature some of Microsoft’s AI awesomeness. In response, Google also revealed earlier this month that it is testing a competing device called Bard. Moreover, AI-powered chat product integrations have been launched by other search engines like You.com and Neeva. This month, Snapchat, a competitor of Facebook, also introduced a specially trained chatbot for its premium subscribers.

It’s not shocking that Meta launched an AI onslaught. As Zuckerberg’s big wager on the metaverse hasn’t yet paid off, the business will need to discover other sources of income. It introduced the Meta Verified subscription service last week, but as with other social networks, paid subscriptions have failed to demonstrate any sign of becoming a significant source of income.