Instagram’s creator marketplace was introduced in July as a centre to assist marketers in finding and connecting with artists for campaigns and collaborations. To make it simpler for companies to find and collaborate with creators on the third-party creator marketing platform they currently use, the social media platform today announced that it is expanding access to some areas of its creator marketplace through API. Additionally, the business is giving brand agencies more access to the creative marketplace.

The newest features in Instagram’s Creator Marketplace

Through their chosen creator marketing platform, companies will be able to quickly contact creators in a priority inbox on the creator marketplace thanks to the first new API. The second API will enable companies to post formal project briefs directly from a third party to the creative marketplace. Instagram also has some partners that it has been testing these features with which include the likes of brands like Aspire, Captiv8, and CreatorIQ. Additionally, Instagram is exploring exclusive access for brand agencies to the creator marketplace to enable them to handle creative discovery and partnerships on behalf of their brand customers. Influential, WPromote, Rickhouse Media, Power Digital, Dentsu, OMG, and Brkfst are a few of the partners Instagram is testing this access with.

“Today, we’re announcing new ways to discover and reach Instagram creators by expanding access to brand agencies and testing integrations with top creator marketing platforms,” wrote Instagram in a recent article. “With these updates, our goal is to complement and help evolve the robust third-party ecosystem of agencies and platforms already helping creators and brands form partnerships.”

Brands and companies will now have the feature to filter creators by gender, age, amount of followers, and hobbies as part of this expansion. Additionally, based on the demographics of their engaged audience, such as gender, age, hobbies, nationality, and locality, agencies will be able to filter for creators. Additionally, agencies may post discoverable projects that qualified artists can apply to as well as send messages directly to creators’ specific partnership messaging folders. Similar to TikTok’s Creator Marketplace, the video app’s internal platform for influencer marketing, Instagram’s approach to its marketplace for creators. Similar to Instagram’s marketplace, TikTok’s Creator Marketplace enables marketers to find popular TikTok users for their marketing initiatives.