Do you want to know how different generations use online reviews in their decision-making process? Do you want to know how to target your marketing to various generations?

They divide things into the following parts:
1. Gen Z.
2. Millennials.
3. Gen X.
4. Boomers.

According to the Online Reviews, which generation is the most critical?
1. 95% of shoppers read online reviews before making a purchase.
2. 70% of mobile shoppers said they are more likely to buy a product if they can see reviews on their devices.
3. Two-thirds of shoppers read between one and 10 reviews before making a purchase.

GenZ and Millennials – At a Glance:
1. 18 minutes spent reading reviews before deciding.
2. 181 No. of reviews needed to gain trust.
3. 344 transactions per year.
4. $56.61 spent on average per transaction.
5. 85%made at least one purchase via digital channels.

How many features do GenZs and Millennials want to see from Retailers in the product description to inspire trust?
1. 13 Q/Ans
2. 11 Photos
3.  3 Videos

How do GenZ and Millennials shop and review Online?
1. 50%: Post reviews from their Phone.
2.51%: Use the Internet to Research Local Business Daily.
3. 42%: Prefer leaving reviews on Google.
4. 25%: Prefer leaving reviews on Business sites.

Over a third of GenZ and Millennials said that their trust in a brand increased after seeing an influencer’s review or promotion. But over half of GenZ don’t know celebrities.

Boomers at a Glance:
1. 10 Minutes spent reading reviews before deciding.
2. 42 No. of reviews needed to gain trust.
3. 269 transactions per year.
4. $61.69 spent on average per transaction.
5. 59% made at least one purchase via digital channels.

How Boomers shop Online and Review:
1. 6%- Use the Internet to Research Local Businesses Daily.
2. 24%- Prefer leaving Reviews on Google.
3. 28%- Post Reviews via Mobile.
4. 50%- Prefer leaving Reviews directly on Business Site

79% of Boomers don’t follow any influencers.
Top Reasons for leaving a Good Review:
1. Helps others in decision-making on what to buy- 62%
2. Share an Experience- 61%
3. Reward a Company for Good Service- 56%

Top Reasons for leaving a Bad Review:
1. Warn the Online Community- 52%
2. Help others make better decisions- 49%
3. Helps the company improve products and services- 38%

Impact of Online Reviews:
1. Only 1 out of 10 happy customers actually leave a positive review
2. 40 Good reviews undo the damage caused by just one bad review
3. Displaying reviews can increase conversion rates by 270%