Marketers and customers are aware that Instagram is the most popular social media platform at the moment. Accounts have a higher level of activity and engagement than Meta or Twitter.

However, for companies, separating out from the pack remains the most difficult task. The platform currently boasts over 2 million monthly advertisers. As a result, brands must adopt a more innovative strategy. So in this article, we’ll go over the many ways brands may employ to increase their Instagram ROI.

Relevant Hashtags hold the top-most importance

Using appropriate hashtags is crucial for Instagram exposure. You may tenfold your pageviews with only a few different hashtags.

Underneath the Insights panel, Instagram even reveals which hashtags help with discovery. What about your own brand, though? What’s the best way to figure out which hashtags to use?

1. Use Instagram’s search bar to find what you’re looking for.

• Put yourself in a customer’s shoes. What would you look for on Instagram if you had to? When you type a keyword into Instagram, it will suggest hashtags and posts that are related to it. Allow these to serve as inspiration for your own hashtag list.

1. Use hashtags that are connected to your topic. 

• At the top of each hashtag page, there is a list of related hashtags. Some of these verticals and specialist themes are worth investigating. The more targets you have, the less competition you’ll have to deal with.

1. Examine your rivals and influencers.

• What are the other people doing in your area? Even though they are competitors, you can learn from them. In the worst-case situation, you’ll discover hashtags to avoid in order to maintain your individuality.

Influencer Marketing is all Trending!

These days, influencers are all the vogue. According to one study, 94 per cent of marketers believe influencer marketing is beneficial. However, many people fail to realise their influencer potential due to a lack of expertise.

Make sure you don’t make the same mistake! Use trackable Instagram connections to get your campaign off to a good start. Make sure to include a link in your collaboration with an influencer’s caption or profile. Because Instagram’s links aren’t clickable, the latter is usually more popular.

But, how do they affect ROI?

Influencers are referred to as such for a rationale. They have more influence and control over their users than even the biggest brands, even if their audience isn’t in the millions.

Because they are real people with a genuine voice, they can persuade others to try new products and services. An influencer may be a key source of sales traffic and enhance Instagram ROI with the appropriate collaborations!

Make the optimum use of User-generated Content

What could be more effective than branded content? Your own audience created the content. It’s not only less expensive, but it’s also more engaging and effective. Nothing fosters community quite like innovative feedback from your customers.

Encourage your users to share their work. Share their triumphs and setbacks. Your audience will reward you with trust and devotion if you showcase their work.

UGC is both cost-effective and beneficial to society. Setting up an ad or paying for someone to publish a post may only cost a few bucks, but the end result — an engaged and dedicated audience — is well worth the effort.