There are plenty of platforms that are popular and reliable for finding new target audiences, establishing an impressive presence and expanding your network. All this is not just beneficial for your business and profits but also necessary considering how everything runs virtually these days.

Twitter is one such platform that should be utilised to its maximum as it harbours more than 396 million users worldwide who actively use the platform. The potential is so vast that if done right, one could gain unimaginable leads and profits for the future. 

However, what is the right way to go about this?

Well, the motive should be to focus on selective strategies. 

-Firstly, your main focus is to attract the attention of users and then gain them as followers. This can also be done with posting good content, being consistent, and staying active. 

-The next aim is to direct your focus on generating traffic in a smart way to lead them to your sources, platforms and website. 

-Expansion of the network has to be done by targeting a set group of people and audience, finding their needs and providing solutions through your brand in a way that improves their quality of life in a manner. 

Here are some ways to implement the expansion of your network efficiently-

1. Target the kind of audience that you envision for your brand and monitor their activities closely. Begin posting about relevant news and concepts of your industry to initiate conversations that appeal to the people. Similarly, take parts in conversations that you think are beneficial and valuable, share your expertise on the topic and stay interactive. 

2. Make sure your profile appears impressive even when standing alone. This can be done through the usage of an alluring username, bio, profile picture and cover picture that also accurately provides description of your brand and catches the attention of the audience without any failure.

3. Provide exposure to your old audience so that it brings the new audience to your page as well along with gaining exposure yourself from other experienced users. If they find the same old techniques on your page with not a single real value in sight then they will be easily driven away from the page. Find new and innovative ways to capture their attention and direct it towards your brand. 

4. Use paid methods if you have the option because it will radically change your way of dealing with Twitter. Twitter ads and promotions are offered in distinct ways and you should be sure of the campaign that aligns the best with your brand to go ahead with it. Research is vital here so that you can get the most out of this option as you are even providing back. 

5. Use strategies that work such as finding new strategies, campaigns and techniques. Hashtags, tags and engagement is an ultimate way that should never be taken for granted. Similarly, replying to your audience, hosting giveaways, cross sharing your content on platforms and adding source full links of your website, brands or anything that generates value could and should be used.