Is your Instagram following dwindling by the day? Are you making blunders that alienate your audience? In this post, you’ll learn a tried-and-true approach for increasing Instagram interaction and avoiding potentially risky posting blunders.

Instagram engagement: A Priority

Taking a moment to have a meaningful dialogue with your community is what engagement is all about. The Instagram engagement has been traditionally considered a key indicator for accomplishing goals on any social media platform, but as individuals become more dependent on online media for interaction, improving Instagram engagement has become a domain of concern. This is due in relation to the fact that Gen Z is trending more toward genuine connections with businesses and brands than ever before, and Gen Z is gaining traction among viewers and customers.

This implies you can’t exclusively bet on posting material that encourages your audience to like, save, and comment. Instead, you must engage your community in a dialogue. A dialogue is a two-way street, after all. Basically, you’ll need to interact with your audience who like, save, or comment on your Instagram post in order to begin a discussion.

Mistakes to Avoid

Many businesses make the very first error they make when it refers to social media branding: they don’t know who their target demographic is before they try to start a discussion.

By knowing who you’re speaking with, you’ll be prepared to talk and listen to your audience that will keep the discussion moving forward rather than mistakenly bringing it to a halt. A gap on social media, like in-person talks, can render both sides perplexed and unclear of what to do next—or even end the engagement suddenly.

The second blunder is tagging or @mentioning people in articles or comments solely to get their attention when you don’t know them. It can make you appear untrustworthy or obnoxious. And the last thing you want someone to do is to block you from spamming their alerts with useless stuff if you’re attempting to grab their attention. If you’re going to tag other authors or brands in your post, make sure you know they’ll welcome it.

Finally, if you publish spammy comments on other people’s postings in the hopes of persuading people to buy from you or check out your own, you risk being blacklisted entirely.

Both you and the other author can profit in various ways if you make sure your comment is pertinent to both the creator’s post and yourself. Not only does the comment help identify your name with the material of the other creator, confirming your role within that community and generating good exposure to you and your company, but it also helps promote the other creator’s content using Instagram’s algorithm. For both of you, this is a win-win situation.

Final thoughts

The typical idea of engagement on Instagram Posts is that the more comments you get on a post, the more Instagram will pump it out, and you’ll get more exposure on that post and even some of your other posts. Of course, you should provide material that is relevant to the audience you’re attempting to reach so that the views and comments you obtain are appropriate rather than haphazard.