As the number of social media users that use social media continues to rise past 4.8 billion, it is evident that a target audience becomes the way to go. It’s not enough anymore to reach a large audience – brands must now reach an audience most likely to engage with the content being advertised and do so at the right time. According to research, targeted campaign increases customer loyalty by 80% and sales by 20%. This is where Ytviews fits in; providing highly localized social media service campaigns that will reach very defined demographics that are guaranteed to give every rupee spent on the advertisements value.

Advanced Tools to Identify and Segment Demographics

Why is Ytviews the best choice as your social media marketing partner? | YTVIEWS.IN

The technological focus in Ytviews is the ability to take data that pertains to the users and related parameters such as age, gender, geographical location, interests, and actual or propensity to purchase. As an example, if a brand wishes to promote sustainable fashion to females in the Gen Z of a specific region, Ytviews’ AI-based methods will filter out users and only those interested in sustainable fashion will be able to view the ads. This precision targeting can be easily done with the help of real-time tracking of users’ behaviour and social media trends.

Ytviews can process millions of signals that the regular approach would not even mention. This helps brands to actually come up with very well-targeted messages to their target market hence high click-through and conversion rates. For instance, using the demographic information on engagement, Ytviews has obtained up to 30% increased rates in engagement for campaigns that are personalized or customized for IGTV, Instagram or TikTok.

Tailored Campaign Execution and Real-Time Optimization

Once the target market has been defined on request, at Ytviews, the mobilization corresponds to this definition with precision. Our platform is incredibly compatible with even the most significant Social Media platforms to ensure the precise placement of the ads. For instance, a social media marketing campaign for a millennial product in urban areas would best use Instagram Stories and TikTok which trends among this age group.

Ytviews also tracks the status of a campaign in real-time and uses analysis from artificial intelligence to change something. If one or more content types underperform or another demographic area suddenly shows more engagement, Ytviews adjusts the campaign to leverage this observation. The performance is improved while at the same time minimizing wastage thus making it possible to charge customers optimized prices for the return on investment.

Using Ytviews, brands can be assured that, their messages will get to the desired audience, hence, making a connection their priority. Using high-tech approaches, comprehensiveness, and innovative advertising, Ytviews directly achieves marketing objectives.

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