Facebook boosting is effective and easy if you want to make your posts seen by others quickly. Rather than navigate through the Facebook Ads Manager, boosting enables you to promote specific and existing posts from your page. It starts with choosing the post to promote, clicking the ‘Boost Post’ button, and deciding on the goal you want to achieve, such as engagement, website visits, or messages. From there, you can narrow down your audience by choosing demography, interests, or behaviours, so the post is viewed by the right people it may cause. They will also allow you to set up a budget and time period for the boost, which can be modified based on desired results.

This is one of the main benefits of boosting a post, which is that it is quite simple to do. It’s not necessary to know a lot about advertising to use it and you can set it up to run through your Facebook page. Moreover, the boost feature is relatively affordable, and some posts can be boosted for $1 per day.

Does Boosting Actually Increase Reach?

Yes, boosting a post can significantly increase your reach. Due to changes in Facebook’s algorithm, organic reach for business pages has declined, meaning posts are less likely to be shown to users unless they have high engagement. By boosting a post, you can bypass this limitation and increase its visibility. The post is shown to both your existing followers and a larger audience that fits the criteria you’ve selected.

Nevertheless, the usefulness of the boost remains questionable since it strongly depends on such aspects as the quality of the content and the choice of the target audience. To provide better outcomes, post boosting must incorporate interesting material, whether it is a video, a promotional message, or a call to action. Furthermore, the specification of the right targeting options for the audience is essential for achieving the highest results. At Facebook, it is easier to target your audience because you can choose who to post to based on the geographical location, age, gender, and interests of the audience.

Ultimately, Facebook boosting offers an accessible and efficient way to promote content and extend its reach. While it may not have the advanced customization options of full-fledged Facebook ads, it provides a simpler approach for businesses looking to amplify their presence.