Social Media Marketing Tips
Are you ready to start marketing on social media? Here are some social media marketing tips to get your social media campaign started.
1. Create Diverse Content:
As with other areas of online marketing, content is paramount in social media marketing. Make sure you post regularly and provide really valuable information that your ideal customers will find useful and interesting.
It includes:
~ How to do it, quick tips
~ Local and industry news
~ Data and insights
~ Surveys, questions, contests
~Updates and announcements
It also means taking advantage of the various formats social media has to offer, including photos, videos, stories, live broadcasts, online stores, and more.

2. Be Consistent: Social media marketing allows your business to present its brand image on various social media platforms. While each platform has its unique environment and voice, your company’s core identity, whether it’s friendly, fun, or trustworthy, should be consistent.

3. Don’t Just Write – Get Involved: In other words, don’t just log in once a month to schedule all your posts. Social media channels are communities. You need to be aware of who is engaging with your content and giving back – by replying to comments, liking, sharing and commenting on their posts, hosting live streams, sending polls and live questions to spark discussion and retweeting other people’s content.

4. Use Content Creation Tools: Don’t let anyone tell you that Instagram is the most intuitive social media platform. They are all together! If you want to stand out in someone’s feed, include attractive images in your posts – photos, illustrations, and text turned into art. Content creation tools like Canva have templates and features that allow you to quickly create images that look professional, include your logo, and match your brand.

Recycle, republish, recycle: Social media is a crowded place, so if you want to attract an audience, you need to post good content regularly. What is the secret of this action?

The three Rs:
Rework: Creating Facebook posts from customer testimonials, adding blog posts to tweet series, posting case studies on customer sites on Instagram; converting a webinar platform into a carousel post on LinkedIn. The possibilities are endless.
Reposting: Do it sparingly, but it’s a great way to fill gaps in your content calendar. Repost and retweet user-generated content and influencers on Instagram. You can also collect content from authoritative sources and share links to them in your posts. Recycle: Submit your TikTok videos and Instagram lists to YouTube; re-share your best blog posts every month to gain new followers; add your Facebook Live broadcasts to your YouTube channel.
Social Media Marketing Strategies – Tip: Upload Slideshows to Linkedin Posts

5. Create your Feed: We’re always looking for ways to tap into other users’ subscriptions, but forget to benefit from our own. Pay attention to your competitors so you can keep tabs on them, get ideas that can be adapted to your strategy, and identify gaps you can fill. Follow influencers to follow trends and educate yourself. Follow brands that share your values ​​or have a good content strategy to inspire and think outside the box.

6. Measure success with analytics: Without tracking data, there is no way to determine if your social media marketing strategy is successful. Google Analytics can be used as a great social media marketing tool to help you identify the most successful social media marketing techniques and which tactics are best to abandon. Add tracking tags to your social media marketing campaigns so you can properly monitor them. And be sure to use analytics on each social platform to gain a deeper understanding of which of your social content resonates best with your audience.

7. Try paid social: One of the many reasons to advertise on social media is that it is an extremely cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a large audience at a very low cost. Most social media platforms offer very granular targeting options so you can focus your budget on the people most likely to be interested in your business. Here are some tips and resources to get started with paid social media marketing:
~ Facebook ADs
~ Pinterest ADs
~ Instagram ADs