Yo yo, creators of tomorrow, we welcome you all back, to episode 6 of our “Help Us to Help you Out”, presented by Ytviews. Today, we’re diving into the world of user behaviour: getting to know the aspects of the target audience to determine what they are passionate about and how to use this to create content they will enjoy.

Think of it this way: think about a party you were throwing. Do you go with pizza and board games when your friends aren’t into gourmet cuisine and riddles at all? We are sure that you would not. The same goes for YouTube content. Knowing your audience’s behaviour is just like knowing well your party guests’ preferences – it helps your content perfectly fit their needs.

Decoding User Behavior

Thus, what’s the best way to discover the different types of user behaviour? Here are a couple of key strategies:

Audience Research: The first thing is better to define your audience. This is the bit that you won’t need to have too many expensive tools – simple things like asking for reviews or carrying out a short survey can give you so many insights. What type of content is it that you viewers enjoy watching and can relate to you? What topics are they looking for additional information? Go outside your own channel. Work on your niche as well. Examine viral videos pertaining to your niche and check what they have in common that audiences like. The mentioned research will show you your audience’s likes and dislikes and will help you find any areas covered by your rivals which you can occupy.

Analytics Magic: YouTube Analytics becomes your treasure base of user pattern analysis as your wealthy data resource. Understand the seasonality and analyze metrics including watch time, demographics, and click-through rates. The analytics gives you a clue on which sections of your video are getting more attention, which group of people are interested and if there are areas where people may be losing out. Having that data at hand helps to learn about how the audience engages with your content and you can further fine measures to better meet their requirements.

Turning Insights into Action

Next comes the best part of it: you are hereby empowered to act with knowledge of human behaviour, and hopefully, doing that would be fun! Here’s how:

Content Tailoring: The sheets of your investigation will help you to be in line with your content themes and formats. For instance, you can elaborate on the insights you gain from the analytics to know if viewers love your “Top 10” videos, then you might focus on producing more content in that category. When you good younger crowd as an audience then you can use short editing and trending songs for this case. By diffusing your content with viewers’ favour and choice, you increase the possibility of keeping the audience up in the air.

Engagement Strategies: Knowing the behaviour of your audience may help you create interactive infographics to enhance community spirit. React to comments, keep the discussion going by asking questions, and it might be even better to host a live stream where you can interact directly with your subscribers. These audience involvement tactics not only work out to get the viewers but also are the stepping stones which help make necessary adjustments in real-time to your content.

Remember that the user behaviour here will be dynamic — it isn’t a static goal, rather it is always changing. Doing this consistently will enable you to learn more about your audience and interpret the data which is crucial in improving the quality of your content so as to stay ahead of the curve and breakthrough making your YouTube channel experience steady growth in terms of a loyal following.