Real-Time Shopping Insights for Smarter Decisions

In recent revelations, google has unveiled new tools aimed at assisting retailers to avert changing trends in shopping. Among the novelties, it is possible to highlight the addition of shopping trend reports in real-time in Google Merchant Center. They offer the product retailer the most current information about what the consumer is looking for. This can be a game changer for businesses, as with the help of large volumes of connected data, a business can adapt its inventory and product descriptions based on viral trends or newly developed customer needs.

They also include the artificial intelligence of the system to automatically produce summary reports about products, what you are selling and what you could do more of. This functionality is very important in the current ever-changing retail market whereby the capability to follow the consumers’ behaviour in real-time can make the difference between ‘going viral’ and ‘going bust’.

Custom Reports for Deeper Insights

Besides trend reports, Google’s new tool enables retailers to create ad hoc reports based on natural language questioning. This way, instead of using key performance indicators or sales data to answer questions such as “How are our bestselling products faring?” The retailers get such information from AI without having to parse through so much analysis. This would be very beneficial for small to mid-sized businesses that cannot afford to pay for analytical services but can benefit from data analysis in their decision-making.

Also, through the updating of stock levels with local inventory ads, Google has made it easier to manage inventories. This helps the retailers to display actual stock status to the shoppers who may be close by hence increasing the chances of converting local interest into sales. In the case of enterprises that operate both their online and physical stores, this kind of automation will prove useful in cutting working hours and enhancing sales results.

Google’s new shopping tools are sufficient evidence that data is now an essential aspect of the retail industry. Altogether, Google is making sure that retailers are equipped with more data-driven tools in order to meet up with the pace of customers, get the best value for their money spent in advertising and make the best out of their product offerings.