With over a billion active users, the competition to have your content seen has been fierce. However, Instagram has a clever algorithm that determines how it promotes content on its user feed, ensuring that the most relevant and engaging posts are shown to users, which has now been revealed.

The highly rated social media also considers the user’s interests and preferences when promoting content. The algorithm analyzes the user’s behaviour, including the accounts they follow, the content they interact with, and the hashtags they use. By understanding the user’s preferences, Instagram can curate a personalized feed that showcases posts that are most likely to be of interest to the user. This emphasizes the importance of creating content that is targeted and relevant to a specific audience.

Engagement is a key factor

At this point, it is pretty relevant that Instagram promotes content from accounts that users frequently engage with. If a user consistently likes, comments, and shares content from a particular account, the algorithm recognizes this and is more likely to show future posts from that account on the user’s feed. This encourages creators to build strong relationships with their audience and foster engagement to increase their visibility on the platform. Another important aspect is the timeliness of the post. Instagram values recent content and tends to prioritize newer posts over older ones. This means that posting consistently and staying active on the platform is crucial to maintain visibility. By regularly sharing fresh and relevant content, creators can increase their chances of being featured on users’ feeds.

Hashtags also play a significant role in content promotion on Instagram. By using relevant and popular hashtags, creators can increase the discoverability of their posts. The algorithm considers hashtags when determining a post’s visibility and may show it to users who follow or search for those specific hashtags. It is essential to research and uses hashtags that are relevant to the content being shared to maximize its reach.