Rapper Ye, previously known as Kanye West, no longer plans to purchase the social networking site “Parler”. A few hours after Ye professed his admiration for Adolf Hitler during a live stream, the parent business of the platform made an announcement announcing the cancellation of the contract with West. The social networking business Parler stated on Thursday that the parties had decided to separate ways in the middle of November.

“Parlement Technologies would like to confirm that the business has mutually agreed with Ye to terminate the plan to sell Parler,” the network stated in a statement.

The entire Ye and Parler story

Just weeks after Kanye’s Twitter and Instagram accounts were banned due to his anti-Semitic rants, a partnership between the rapper and the site, which is well-known among US conservatives, was revealed in the middle of October. The musician and fashion mogul, now known as Ye, stated in Parler’s statement from October: “In a world where conservative viewpoints are viewed as controversial, we have to make sure we have the ability to openly express ourselves.”

After Adidas terminated its lucrative Yeezy agreement, the rapper’s erratic behaviour and contentious anti-Semitic remarks caused him to lose his billionaire status. Due to the rapper’s rambling comments, several other corporations have severed their connections with him and Adidas. During a recent interview on Infowars, the programme hosted by conspiracy theorist Alex Jones, Ye declared his affinity for Nazi leader Adolf Hitler. Kanye repeatedly used the phrase “I like Hitler” while wearing the black mask during the show. This was potentially the reason why the deal was called off.