LinkedIn has just dropped a game-changing update for advertisers: Automatic accelerated campaigns… Here is a new tool based on Artificial Intelligence capable of giving you a new vision for the LinkedIn ad campaign creation and management.

Say Goodbye to Manual Ad Creation

This is a great leap for advertisers if they have any doubt about LinkedIn’s Accelerate feature. It incorporates artificial intelligence in the creation of the campaign right from the start. Big Format Advertising: Bye-bye to the days of creating a creative, segmenting the client’s audience, and deciding on the bid price. To participate in the promotion of a specific product, with Accelerate all you need to do is to input the URL of the product you wish to promote.

Based on your website, your firm’s LinkedIn page, and your prior advertising, LinkedIn uses machine learning to prescribe a suitable campaign architecture. It comes with well-written creatives that entice the targeted audience, determine who the ideal target market is, and go further to determine optimal bids.

Improved Efficiency and Performance

According to LinkedIn, Accelerate campaigns have helped to reduce the time it takes to create a campaign by 15% while at the same time having a 52% lower CPA than traditional campaigns. These are pretty good figures that indicate that, with the help of Accelerate, businesses might finally get the best out of their advertising budget on LinkedIn.

Although the blind surrender of the entire campaign to AI might seem apprehensive, the advantages are quite apparent. It could allow you to work faster and more efficiently, may be producing improved results all in the process. All in all, it is a tool that can make much sense for any business that wants to reach out to packed LinkedIn advertising.