YouTube, the largest video-sharing platform is in the process of the biggest transition with the use of artificial intelligence (AI). This technological shift is expected be revolutionary in the way people find and interact with contents.

Enhancing User Experience with AI

AI is being employed to improve the user usability experience in multiple ways. What is quite apparent is the change in the recommendation system.

Currently, YouTube’s recommendations powered by Artificial Intelligence are getting smarter in terms of analyzing the users’ behaviour and proposing content that may be intriguing for this user. This personalized experience makes users attentive to new content and also instigates them to continue to browse new articles.

In addition, it is being applied to enhance the quality of the video search. The implications of natural language comprehension enable the search engine of YouTube to be more relevant. This in turn means the users are likely to locate the content which they are interested in hence a higher level of satisfaction and longer time spent on the content.

AI-Driven Content Creation and Management

Apart from improving the users satisfaction, YouTube is not limited to using AI for improving users’ satisfaction but also attempting to employ AI in content generation and curation. These techniques also refer to the idea of various functions where AI can help creators: writing scripts, editing videos, or creating thumbnails, for instance. It can go a long way in cutting down the loads the content creators have to go through and let them concentrate on the creative part.

Also, AI may be employed in the performance analysis of videos and offer the makers some recommendations. In this way, creators are able to find key trends and preferences of their audience, therefore, improving the effectiveness of content promotion.

It is yet unclear how deep AI is going to intertwine with YouTube, though the possibilities are enormous. We are yet to see even more inventions of AI technology in the platform mainly because;