Twitter is one of the most prominent social media sites, with 319 million monthly active users posting 500 million tweets every day. Twitter marketing is getting increasingly popular as a result.

You could perhaps suggest that public media marketing is only for businesses that sell to consumers (B2C), as a way to reach out to hundreds of potential consumers. Businesses that sell to other businesses (B2B) can also prosper.

Human decisions have always been influenced by social perceptions: as the saying goes, “people do business with people, not companies.” The online version of these ties is social media. Firms with a solid and compelling virtual community can provide prospective customers with similar favourable social experiences.

Quality over Quantity

Growing your followers is an excellent place to start if you want to raise brand awareness and eventually advertise your offerings. To the uninformed, a company’s Twitter followers may appear to be a measure of its performance.  But don’t be fooled by the figures.

The main point here is that you shouldn’t be concerned with the number of followers you have. The actual challenge is locating real people who are likely to be interested in your brand. But, given the size of the Twitter network, how can you typically find them? Let’s have a look at a number of tools that can help you with your search.

Audiense

Audiense is a platform that allows you to find, recognize, and truly comprehend people on Twitter. The goal is to increase your number of followers by using ‘high-quality’ profiles, which will give you a higher chance of interacting with them and converting them into customers. You may use Audiense to:

1. Find new people with common interests to you and your company 
2. Remove followers who aren’t adding value to your account
3. Target your material to ensure it is seen by the correct people
4. Find out what stuff your audience is interested in and tweet about it at the utmost appropriate times

BuzzSumo

BuzzSumo is a great place to start if you want to find out what material is performing well, what is being shared frequently, and who the main influencers in your business are. It assists you in locating specific posts that people are actively sharing, as well as providing a brief summary of the most prevalent themes at the time—a significant benefit given the ever-changing nature of social media. BuzzSumo can help you locate new Twitter users, top influencers, and create relationships with them, as well as review the substance in your tweets and find individuals who are tweeting about related topics.

Our Thoughts

Your plan, a mixture of best practices and handy tools to maximise your exposure and actively interact with others, is at the foundation of excellent B2B Twitter marketing. There are other elements to effectiveness, such as posting on a regular basis, utilising hashtags effectively, and keeping your group of followers up to date.

You can use the tools mentioned above to guarantee your tweets aren’t dropping on blind eyes by identifying the ideal market for the business, starting tweeting about the types of media that will approach the most people, and having the best shot of getting them into potential clients as they will find your content interesting, likeable, and pertinent.