While Reels remain a popular feature on Instagram and Facebook, Meta has unveiled a new guide on how marketers can enhance their efforts. More than ever before, it is crucial to pay attention to this short video format, which has more than 200 billion daily views on Reels. In its recently revised guide, Meta provides brands with new best practices for producing content that is more relevant to present-day trends and consumers. Here is a brief look at some of the fundamental concepts that should be understood from this new guide.

Optimizing Content for Maximum Engagement

Another important point that can be extracted from Meta’s guide is the necessity of developing content for Reels in the first place. Videos should be in 9:16 because that requires both width and height to cover the mobile phone’s screen and entertaining sounds should also be used to grab the audience’s attention. Meta also stresses the sustainability aspect where sometimes human figures are included in videos so that it may feel more natural and realistic. In addition, text stickers and filters can make a story more intriguing and can spark the interest of the audience.

Leveraging Trends and Storytelling

Meta’s new guide also mentions incorporating modern tendencies to make Reels more relevant. Short-form videos are built with shareable relatable content that elicits emotions in viewers. It is important that brands engage in different forms of storytelling, including product demos, Q&A, and before and after formats. Through trial and error, marketers can produce content that caters for users and provides them with fresh material to go through

Meta recently updated its Reels best practices, and these insights are extremely useful for any marketer who wants to improve their short video marketing. Therefore, Reels is an opportunity for brands to prepare authentic, trend-oriented content with engaging narratives that fit into the platform’s popularity. Regardless of the business scale, from a small business to a giant brand, these tips will help you to run your business and compete in the contemporary world.