In today’s world, customers expect brands to provide support both before and after they make a purchase. Customer service was traditionally regarded as a post-sale activity. Sales representatives close deals, customer support representatives aid customers, and marketers generate leads.

Customer service is an important part of the buying process. It’s customer service, marketing, and definitely, a part of sales all rolled into one. This is something that the best brands are aware of, and they make the most of every opportunity they have with a customer to offer value, impress, and sell.

Customers of today lack patience. They require an immediate response to their issues.

A HubSpot survey saw that 90% of buyers search for a prompt reaction from a brand when they have a client care question. According to the findings of the survey, customers expect prompt responses to questions about marketing, sales, and customer support. Many brands are offering customer service and support via social media in response to this demand for speed and personal attention.

The number of searches for “customer service” is rising. Social media and smartphones have created a consumer with a short attention span, making it harder for brands to appeal to them.

Social media and smartphones have created a consumer with a short attention span, making it harder for brands to appeal to them. Last but not least, a BrightEdge survey of 252 digital brand marketers revealed a significant discrepancy between consumer technology adoption and marketing investment (or lack thereof). Voice search and digital assistants, for instance, topped these brands’ list of “next big things.” However, “66% of marketers have no plans to begin preparing for voice search,” according to the survey.

These and dozens of other studies present a holistic picture of consumers who are less willing to wait for their needs to be met and more addicted to instant answers and gratification. There is no one-size-fits-all answer from a practical standpoint beyond the now-ubiquitous and accurate advice to “focus on the customer.” However, brands must still locate one.

Nowadays, people buy something they see in a store on Flipkart. The consumer is given back control through social media. Marketers are still trying to figure out what to do when their skills are being scrutinized and questioned. Market to the impatient generation via social media. According to research, 25% of internet time is spent on social platforms and 40% of the population is connected online.

The particular benefit is granular data given by web-based entertainment. Marketers must comprehend social brand sentiment. It is essential to be aware of the 70% increase in purchasing propensity associated with social references. India is expected to be the largest internet market by 2015.

Producing relevant content is the key to successful social media engagement campaigns. New social media network policies impede this instance. For example, even if a user is a fan of the brand, Facebook now charges a premium to make posts visible to them. This is designed to prevent users from “unliking” posts because they are bombarded with them by brands by only engaging with brands with whom they have a higher level of engagement. In addition, it serves as a platform for Facebook to make money.

To keep customers engaged, marketers must avoid giving away too many freebies, which can make customers less likely to value the brand. She also urged marketers not to become police officers because doing so would give customers the impression that they were being stalked.