When I write something credible, the first place I share it is on LinkedIn, and if I mention a brand, I tag them, and my followers notice it. That’s influencer marketing in action right there. There’s no reason why influencers can’t use LinkedIn as one of their channels of influence and a platform to host branded content produced in collaboration with a brand they endorse. There are no specific laws or best practice guidelines that discourage it, it’s more of a mindset.

Perhaps the majority of LinkedIn users, and this applies to influencers as well saw the social networking site for business more as a platform to host their CV than a place to share their work as an influencer. However, that’s not the case anymore.

Having a LinkedIn profile has become essential for all social media influencers

Influencers are hard-working professionals who deserve to be recognized for their creative work. Collaborating with brands is a sign that your work is of a certain calibre and value, and this should be seen as an endorsement of your talent – not a sell-out of your influence. Influencer marketing services may be best associated with Instagram, however, some businesses are now seeking a more formal approach, and they want more than curated content.

This has provided a massive opportunity for LinkedIn influencer marketing. LinkedIn has over 600 million members and 300 million active users, and 30% of those users pay for a premium membership. It is the largest professional networking site globally. No matter what your niche is, you can find a leader with influence on LinkedIn, who is ready to share their expertise.

So think of LinkedIn Influencer marketing services as placing your product or service directly in front of the people who are most likely to take interest in it. Another important aspect of LinkedIn Influencer marketing channels is the range of educated and professional opinions. In the era of fact-checking and fake news, it’s important to consume content that has meaning. This is the perfect way to provoke a reaction from your audience, and network with like-minded individuals.

The one unique advantage of influencer marketing on LinkedIn is that it is not as oversaturated as Instagram or Facebook. This means that opportunities to create standout strategies are more present. Working with Influencers on LinkedIn has the potential to mean more attention for a lower price, while demand for influencers on the platform remains low and more organic. So if you’re looking at building a nontraditional influencer strategy, it’s best to look into influencer marketing services through Linkedin now before everyone else does.