By the end of 2018, over 2.5 billion users are anticipated to have at least one social media channel, so marketers are increasingly fusing these platforms with cutting-edge technologies to reach their expanding audiences. Owning a social media account in the modern world is almost as common as having a National Insurance number. It is anticipated that 2.5 billion people will have at least one social media account by the end of 2018. It’s not surprising that marketing departments around the world have centralized their priorities on social media given how many people use these platforms.

The use of artificial intelligence (AI)Opens a new window that is becoming more widespread in business as a way to monetize such a sizable number and ensure that you are addressing the right market. It’s the same with social media.

As technology advances, a variety of tools are being used in the competition to win customers on social media opening a new window. It doesn’t just stop at gaining new customers, though. Social platform user experiences are becoming more ingrained with AI, improving the user experience overall. The technology aims to speed up using the service. For the purpose of improving search results for people and places, deep learning techniques learn keyword queries. The business is also utilizing AI to improve news stream filtration for consumers.

1. Twitter users who Tweet: Twitter is attempting to categorize every tweet using machine learning and artificial intelligence. The goal is to place the timeline content that people care about most at the top. It could signify a significant change in how users currently perceive tweets within the chronological timeline format. In order to maximize the aesthetic quality of their photos, Twitter currently uses neural networks to crop them. Eye tracking data is analyzed by machine learning to achieve this. AI is able to determine which aspect of a photo is most appealing because eye tracking tracks where people look first in a picture.

Even though the majority of the news about AI makes for compelling headlines, the technology’s greatest effects are sometimes seen in the little details.

2. Giving Marketers more Power: Artificial intelligence is assisting businesses in better utilizing social media by assisting them in better understanding the buying personas of their customers, which should, in theory, assist in marketing more pertinent products. Marketers can tailor content for their customers by learning about their buying patterns, the environments in which they live, and the factors that influence their choices. Additionally, AI is much quicker than any human at picking up new habits.

Companies find it challenging to stay on top of trends because of social media’s constantly shifting environment. That’s why it’s a wise move for them to turn to AI. Real-time social media activity is analyzed by machine learning algorithms, which then turn the information into useful data for marketers. AI analyzes data and offers suggestions in light of its findings. For a human to acquire such vast knowledge would typically take months. AI is strengthened by deep learning, algorithms, and datasets, which also makes marketing more efficient.

3. Moving On: Even though having a social media presence is essentially necessary to have a brand, it is not sufficient to simply be present on these sites. To maximize output, attract more customers, and ultimately boost ROI, they must be used properly. Many businesses, however, lack the funding necessary to employ human staff members who can keep track of trends, social patterns, and insights. Such issues can be resolved with AI, which gives marketers the freedom to be innovative in their outreach. Brands can use AI to comb through the massive social media database. Previously difficult-to-monitor bases can now be covered. Think of AI as the introduction of the aeroplane, which allowed people to travel across borders for the first time. AI will make it possible to easily reach the world’s 2.5 billion people.

4. Saliency-Detection-Based Image Cropping: Before we look at the rest of an image when we are looking at it, our eyes are drawn to one particular area. The saliency of specific image regions can be determined with the aid of eye-tracker technology, which recognizes the pixels of a picture that viewers are more likely to focus on. After gathering this information, neural networks can be trained to more accurately predict which aspects of the image viewers will focus on, and a picture can be cropped using knowledge distillation methods. It is proposed that businesses can use image auto-cropping to identify the topics that customers frequently focus on in order to share more interesting pictures on social media. This technology is already being used by Twitter to stop images from being awkwardly cropped to improve timeline photos.

5. Analysis of Sentiment: Ever wonder what happens when you tweet a complaint about your Starbucks espresso? With the aid of sentiment analysis, social media software can identify the negative words in your tweet, giving Starbucks insight into how a customer feels about their brand. Natural language processing (NLP) is used in sentiment analysis to find positive and negative words in posts and comments on social media. Businesses can respond to customer complaints in a consistent, efficient, and accurate manner using this information.

6. User Recommendations that Catch your Eye: The mechanisms behind these personalized videos and posts, in addition to fostering connections and networking, are recommendation engines. Have you ever started browsing YouTube and ended up watching videos for the next two hours? How about finding many of the posts in your feed to be familiar and eye-catching? The recommendation engines gather information about the content you interact with—from pinning images to Pinterest to leaving comments on Instagram posts—and then present the items they think you’ll like.

7. Chatbots can help to Streamline Communication: Too frequently, you spend a significant portion of your day waiting for companies to respond to your inquiries. Many businesses now use chatbots in place of the 30-minute music-on-hold experience or waiting for a call-back. Spotify, the Wall Street Journal, and Sephora already interact with their customers via chatbots on Facebook Messenger. Chatbots are pieces of software that carry out conversations via auditory or textual methods and facilitate communication between consumers and businesses because they are programmed to respond immediately to inquiries, saving time and enhancing overall customer experience.

Conclusion: Artificial intelligence (AI) is continuously changing social media in the digital age, from improving user experience to identifying more efficient ways to market products. The next time you log into your social media accounts to upload a photo, view an intriguing advertisement or comment on a post, be aware that data about your activity is constantly being collected and analyzed thanks to artificial intelligence (AI), which will soon affect what you see and engage with.