Social Media Marketing Statistics
Don’t just take our word for it when it comes to the above benefits. Let’s take a look at the social media marketing statistics that prove its power:

~ The average American adult spends 2.25 hours a day on social media.
~ Over 70% of people who have had a positive experience with a company on social media would recommend the company to their network.
~ The average Facebook user clicks on 12 Facebook ads per month. 81% of people use Instagram to research products and services.

Elements of a successful social media marketing strategy
A successful social media marketing strategy will vary from business to business, but they all have the following in common:

Know your audience: what platforms they use, when and why they use them, what content they like, who else they follow and more.
Brand Identity: What message do you want to convey to your audience? How do you want them to feel when they see your content?
Content Strategy: While there is a certain level of spontaneity in social media, you need a structured content strategy to ensure a consistent voice and produce quality content on a regular basis.
Analytics: Quantifiable insights will inform your strategy, including who to reach out to, the right content to share, the best time to post and more.
Regular activity: Social media is a real-time platform. If you want to use it to grow your business, post regularly, track interactions with your business, provide feedback, follow trends, and maintain an accurate profile.
Inbound Methods: Don’t use social media to market your business. Focus on adding value through useful and entertaining content and building those around you. In turn, it will promote your business organically and others will promote it for you.

Create your Social Media Marketing Plan: Now that you know the basics of your social media marketing strategy, it’s time to implement it. Your social media marketing plan is your roadmap for implementing your strategy. It gives structure to your efforts so you can measure your success and make sure you’re using resources wisely.

How to Create a Social Media Marketing Plan:
Choose your platform: Choose based on your target audience, popular platforms in your industry, and bandwidth. Only accept as many platforms as you can aggressively pursue. You can always start with one and add them slowly as you learn them.
Set goals and objectives: They should start with simple and similar tasks, such as writing once a day for a month, creating your profile or doing a competitive analysis. Getting into a rhythm and gaining insights will allow you to set more specific and strategic goals, such as increasing your followers by X% per month or posting X [type of content you think your audience can tolerate]. Regular reporting and moderation: Use platform-by-platform analytics to determine which posts generate the most engagement, gain more followers, and review your audience demographics. Use and scale what works and eliminate what doesn’t.

~ Almost 80% of Twitter users rate a company higher after receiving a reply to their tweet.
~ 4 out of 5 LinkedIn users make business decisions.
~ 46% of TikTok users use the app without any other distractions.