Meta, a mobile app designed to empower users to make money through video and audio messages, recently announced the closure of its flagship Super App. The Super App was designed as an all-in-one platform that enabled celebrities and influencers to interact with their fans in real-time through video and audio messages.

The platform had become popular among celebrities, influencers, and content creators who wanted to monetize their platforms. Meta launched the app in 2020 with great fanfare as it promised to revolutionize how celebrities interacted with fans. Users could purchase personalized videos or audio messages from their favorite celebrities for a fee.

As a function of Super’s incentives, much like Cameo, except more effective in hosting streamer and influencer suites, Super hosts meet and greet, where customers may pay for seminar-style consultations or additional features to further enhance their experience.

One of the software applications designed by Meta’s Experimental NPE group was Super, which was announced in December of 2018, and it’s shifting focus from software experiments. Much like Meta, across its weight loss marketplace, virtually all NPE team members’ apps (wherein there were a total of 14) have already been shut down, and once more, this news comes after My Diet Meta has put its focus on the new metaverse and the upcoming VR shift, it seems many of these trials just don’t seem to be quite as applicable to the platform as they once were.

Despite initial success, the company encountered financial difficulties amidst increasing competition from other similar platforms such as Cameo and Koji.