We all know that social media has ingrained itself into everyone’s daily lives. While technology has unified and brought people closer together, it has also spread negativity, as we can see from the numerous trolls who target famous people for no apparent reason. And now, following the epidemic era, it appears that Bollywood has become a soft target as #BoycottBollywood begins to trend on social media every Friday when a new Hindi film is released.

We may all agree that Bollywood movies aren’t connecting with audiences. Still, the same is actually true of Kollywood and Tollywood, where movies like Acharya, Radhe Shyam, Beast, and others have severely let moviegoers down. Is Social Media one of the primary reasons for this?

In how many terms in #BoycottBollywood actually true?’

If you look at the box office, you’ll find that just 1% to 2% of the total society really visits movie theatres to watch movies. It goes without saying that those who post this kind of negative content on social media don’t actually visit theatres. Additionally, fans of some celebrities spread unfavourable old snippets or controversial media of other celebrities on online platforms such as Twitter and Instagram in an effort to harm the film’s box office performance.

For years, Bollywood has gotten away with producing movies that are total garbage with a plot that is continually being twisted to defame Hindus and portray Hinduism in a deplorable light. With Bollywood now in the trenches, an industry that can no longer hide with films being boycotted and thrown in the trash can, the nation has, however, come together in recent years. With #BoyCottBollywood holding relevance, the box office collection of many films has significantly dropped.

Recent controversies

There are a lot of #boycott hashtags trending on social media since Laal Singh Chaddha, starring Aamir Khan, came out this past weekend. In a recent group interview, the actor responded to the issue by saying, “That Boycott Bollywood… Boycott Aamir Khan… Boycott Laal Singh Chaddha… I feel sad also because a lot of people who are saying this in their hearts believe I am someone who doesn’t like India… In their hearts, they believe that… And that’s quite untrue. He added, “I really love the country… That’s how I am. It is rather unfortunate if some people feel that way. I want to assure everyone that it’s not the case so please don’t boycott my films, please watch my films.”

Secondly, a month before the release of Pathaan, The King of Bollywood has found himself in trouble. The current trending topic on Twitter is #BoycottShahRukhKhan, with some internet users wondering why Pathaan is being praised in India. Before the film’s release, the Twitter user asserted that the Bollywood actor violated religious sentiments repeatedly. They posted images, news stories, and videos of Khan either supporting Pakistani cricket players or denouncing bigotry in India. The movie, with an estimated budget of 250 crore rupees, would star Deepika Padukone and King Khan. Ashutosh Rana and John Abraham are two extra actors who have important roles in the film. Salman Khan will also make a fleeting appearance in Pathan.

Conclusion

We may all agree that Bollywood movies aren’t connecting with audiences. Still, the same is actually true of Kollywood and Tollywood, where movies like Acharya, Radhe Shyam, Beast, and others have severely let moviegoers down. But none of the south Indian audiences is using the #boycott hashtags associated with their favourite actors. Well, to be honest, it’s unfair and unethical to boycott a movie even before you’ve seen it.