This time, TikTok’s platform will be utilized to educate the kids, increase their employability, and assist them in obtaining in-demand occupations. It has assembled a group of prominent thought leaders from firms such as Microsoft, McKinsey, and MetLife to develop a series of short, educational movies available on the platform.

“At TikTok, we seek to help communities grow and encourage the next generation of entrepreneurs and changemakers to be active and achieve their ambitions,” said Talal Al Fayez, TikTok MENAT’s head of public policy. We can do so naturally through our cooperation with Injaz by raising awareness about future employment and encouraging young people to pursue these increasing and profitable opportunities.

According to Al Fayez, the publication of the videos will be announced soon. “We encourage people to go deeper and make their own films and express their queries using the hashtag #IamFutureReady, and we will address issues in future versions of the program,” he said.

According to Akef Alaqrabawi, president and CEO of Injaz Al-Arab, the collaboration with TikTok would assist bridge the gap between market needs and the development of critical skillsets for the young. “A recent survey performed in cooperation with Oliver Wyman indicated that 51% of MENA (the Middle East and North Africa) youngsters believe they lack the job experience required to get employment,” he said. Nonetheless, an estimated 127 million young Arabs will likely join the MENA labor by 2040.