This is an ongoing war, involving Russia, Belarus and pro-Russian forces on one side and Ukrainian on the other. Throughout 2021 and 2022, Russian military build-up on the border of Ukraine has escalated tensions between the two countries and strained bilateral relations, with the United States sending a strong message that invasion would be met with fire consequences for Russia’s economy.

It has been more than 5-6 days since Russia’s invasion of Ukraine, social media platforms including YouTube, Twitter and Facebook have made announcements regarding ads on their respective platforms so that users are not distracted by irrelevant information. The situation is now deteriorating as Russia has blocked the internet in parts of Ukraine by attacking the internet towers.

With these ban in all the platforms in Russia,from running ads and monetizing content on the platform, they are taking extensive steps to fight the spread of misinformation by expanding their third-part fact-checking capacity in Russian and Ukrainian.

They are also providing more transparency around state-controlled media outlets, prohibiting ads from Russian state media and demonetizing their accounts. These things are temporarily paused in Ukraine and Russia so that public safety information is more visible. As per the official tweet “we’re temporarily pausing ads in Ukraine and Russia to ensure critical public safety information is elevated and ads don’t detract from it. However, Twitter we found now is being restricted for some people in Russia.

Not only this, also meta has rolled out a one-click tool for people in Ukraine that world let them lock their profiles, so only friends can see their posts, photos and stories. Twitter said it was monitoring the accounts of journalists, government officials, activists and high profile accounts to prevent takeovers or manipulation.

 Though things are very critical and situation is our of hand, sharing more information about this could be a reason of rescue or saving hundred and thousand of people. In the time of supporting and helping people in their need, they are cutting networks and shutting internet connection. Things should be shared much as possible and make a difference with that.