The landscape of social media is constantly changing. A channel with millions of viewers one month could see its numbers drop to only a small audience of core viewers the next month. Therefore, as a content creator, it’s important to think beyond momentary success and set yourself up for a sustainable career.

Here’s how to turn your successful channel into a sustainable career.

Foster a strong relationship with your core audience

Your core audience is made up of your biggest supporters and your most loyal fans. These are the people who will keep watching your videos even if your average view count dips dramatically. Basically, your connection with them is the foundation of your career.

Your core audience’s dedication often takes the form of monetary support. However, you shouldn’t look at them with dollar signs in your eyes. Instead, you should prioritize what kind of value you can provide for them, whether it’s the best product recommendations or a much-needed laugh after a long day. If you provide for them, they’ll provide for you.

Turn your channel into a brand

Think of all the brand names you trust. You probably equate certain brand names with quality and luxury, whereas other brand names leave a bad taste in your mouth. You want your channel name to be a brand name your viewers can trust. Then, you can use it to promote products.

To brand your channel, start by creating a cohesive look. Choose a logo and a color palette. Then, focus on carving a unique content niche for yourself. Decide what you want your channel to be known for so you can steer your career in that direction.

Use your channel to build a business

Your channel should be the foundation for your future career, but it shouldn’t be the only piece of the puzzle. You should use the platform you’ve built as a creator to launch a business that can eventually grow into a substantial income revenue. However, your business should be more than your channel’s merch store.

Brainstorm business ideas that align with your channel’s niche as well as your personal talents and passions. For example, if you have a DIY channel, then you might launch a handmade goods store or sell prints of your art. If you’re a lifestyle vlogger, then you might start working as a freelance editor or create digital products.

Your YouTube channel can be the basis of a sustainable career if you start planning for the future now. Foster a strong relationship with your core audience, turn your channel into a brand, and use it to build a business.