Tumblr is a free blogging platform and social network website. You can create your own customized Tumblr blog, create content for your blog, earn followers and interact with other people on the site.

Because Tumblr is a highly social website, to become successful, you must not only provide strong content for your blog, but also consistently interact with other Tumblr bloggers. The more that you comment, answer and reblog posts, the more noticed and successful your Tumblr blog will become. Thus, in order to help you have a great Tumblr blog, we present to you a handful Tumblr success tips:

Setup

Select a niche for your Tumblr blog. Choose something you are really passionate about. Narrowing down your blog’s topic allows you to gain followers who are interested in specific content that you provide. Choose a name for your blog that is easily accessible and memorable. Choose a theme that fits the feel of your content. The theme should be attractive and easy to navigate.  Lastly, type keyword tags in the “Tags” text box of all content you create. This allows others to find your content on the Tumblr site based on tag words.

Content Creation

Make a schedule and plan your posts. When it comes to content, create a foundation of good material before you attempt to attract followers. Publishing original content is imperative. Make it visual, use pictures. Photos are the strongest way to show your story on Tumblr. Photos are by far the most popular at Tumblr and liked and reblogged the most.

Get more followers

To have more followers, you must follow others as well. We know that you may not want to have a huge list of people to follow but that increases the chance of them following you back. Also you can learn a lot from others. So its definitely a win-win situation. Interact with the blogs that you follow with options such as “Like,” “Reblog” and “Note.” This allows you to show your approval for posts that other people make. Each time you interact with a post, your Tumblr name will display, allowing other people to find your blog and follow you. Interact with your followers. Follow new people who follow you. Respond to comments and thank followers for reblogs.

Learn what works for your audience

As you gain followers and attract visitors you’ll notice what content engages people most. Try to determine the best time for posting, which type of post attracts more interaction and so on. Slowly, you’ll get the hang of it. Animated GIFs attract a lot of attention. Also, watch your performance and act accordingly.

Continue delivering strong content and build a follower base. This takes time, patience and dedication to your blog and followers. Even if you do everything right, it can take some time before the magic happens. Over time, good content and interaction will lead to a successful and respected Tumblr blog. Good luck!