Let us understand the meaning of hashtag properly- A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Hashtags encourage social media users to explore content that catches their eye. Associations can use hashtags to reach their target audience and to help members filter information.

WHY ARE HASHTAGS SO IMPORTANT FOR SOCIAL MEDIA MARKETING:-

1. Hashtags helps to make the process simpler of searching posts of a similar kind on social media. It helps to reach the target audience as per requirements and also helps other people to find the information they are looking for.

2. Hashtags compel action, it is so because When a user sees a post on social media that is of their interest, they will likely spend time looking through content brought up by the hashtag and also will look for similar content.

3. Hashtags are being used by more and more platforms be it Instagram, Twitter, Facebook, youtube, and whatnot, impacting the amount of information put directly in front of social media users.

4. Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.

WHY ARE HASHTAGS USEFUL IN MARKETING?

When done right, using hashtags in social media can be fundamental to generating exposure and audience engagement. Hashtags are an integral part of any social media marketing strategy. They function as a way of labeling your content and help to make that content discoverable to users

It’s not over here, Hashtags increase the reach and engagement of content, they are a great way to increase traffic on all kinds of social media handles like Instagram, Twitter, Facebook, etc.

These are some steps that should be kept in mind to use hashtags correctly-

1. Stick to your content or the information you’re posting, your hashtag should be according to that.

2. Don’t overuse hashtags, it may lead to a bad impression on the viewers.

3. Keep it simple and relevant to your post, don’t get distracted by your agenda.

4. To increase traffic on your post, use trending hashtags as they can get your message across to a much larger audience.