Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop or email. It can be described as a cross between a social networking site (like Facebook and Twitter) and a blog. While there might be mixed reviews about this platform, there is a large portion of the crowd that uses it. If you are someone who uses Tumblr and wants to know how you can increase your followers and blog traffic on Tumblr, then you are at the right place. In this article, we shall plunge into ways that will help you do the same.

Choose your niche 

To grow your Tumblr blog, the first thing that you have to do is– narrow your niche down. Blogs that have specific topics tend to do better and attract more attention. The best way to choose your niche is to decide what you’re passionate about. Your niche determines what sort of content you will be posting. Be genuine and create original content. The trick is to find something narrow that you enjoy. That’s the whole point actually.

Keep a check on fellow creators of your niche 

A great way to find out what people in your niche are responding to, is to check out the popular blogs in your niche. All you have to do is look for the blogs who are posting a lot every day, who get lots of notes, and have a large following. To get started just search for different keywords and check out the different accounts.

Establish your brand 

Your Tumblr is an extension of your brand, whether you are just starting one or already have one. Your brand has to send out a clear and thorough message. You need to have an edge, know your values, what you stand for, and your goals. This is how you will always know what sort of content to post. If you do all of this successfully, then people will start taking you seriously. As a result, they have a better chance of connecting. And when they connect, they have a better chance of engaging and even sharing.

Include relevant hashtags 

Hashtags in Tumblr are the keywords that make your posts searchable. They’re very important for getting your content seen. You can find popular hashtags by doing a search and seeing what people are looking for and by typing in different tags in a post to see what people are using. Make sure that you use tags that are popular and relevant to your niche and relevant to the content you are tagging.

Incorporate CTA 

Call to actions are powerful. All of your posts should include some sort of call to action, whether it’s to bring viewers to your Tumblr blog, to your main site, or even to just get likes and reblogs. It can make a big difference as it can increase your engagement and get you more followers.

Another point that you should prioritize is– Knowing your audience.  Who are you trying to reach? What sort of content do they like most? They are the ones who will drive more traffic and become your followers.

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