TikTok completely altered the way videos get produced and consumed, along with also inspiring various other platforms to introduce these short snippet based videos that are entertaining, fun and trendy. TikTok also revolutionized content creation which was now focused more towards short based content as it would keep the audience’s attention hooked. 

However, as a platform TikTok has made many careers, opened up various opportunities and transformed various brand’s identities radically. 

Here is why TikTok is important and why you should start taking it seriously- 

Dynamic way of content creation- TikTok may provide the platform for the users to showcase their talent in short duration videos and help them gather a wide audience for their reach but the most impressive part is that it offers radical ways of pursuing content creation. From extending provision of tools which helps in seamless transitions to filters, audios, music for background which helps in creating exquisite videos to capture the audiences’ attention in a split second. Not to mention the kind of opportunities it helps the creators come across. They also learn twice as much on the platform and even share values that are enriching for the audience which helps them turn this into a community. TikTok thus leaves no stone unturned when it comes to launching new features and tools. This has dynamically changed many individual’s lives and helped the platform multiply its horizon in turn.

A vast and diverse audience- TikTok harbours more than 1 billion users and millions of active users along with being on 7th rank in comparison to all the social media platforms worldwide. The audience differs through various cultures, countries and languages yet TikTok binds them all. It is a great exposure for various brands and businesses as they can use the platform to its potential and increase their reach which helps them professionally to elevate their brand’s presence and find new audience. This also helps in expansion of their brands across the platform and the vast audience that TikTok provides them with. 

It has also changed and transformed the way marketing campaigns are carried through which helps the brands to experiment with influencer marketing, collaborations and sponsorships which mutually helps and benefits creators as well as brands. TikTok is so much more than a social media platform but a new kind of dimension altogether which connects individuals, helps creator monetize their content, expands their horizons and presents them with brand new opportunities for their personal branding which is why it’s impact and importance should not be underestimated.