Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Over 1.3 billion people use Messenger around the world. If you have a business, then you should surely consider using Messenger for the top benefits that it offers:

Quality customer service

Ease in communication between businesses and consumers was a huge concern in the past decade. People want to have the access to address their issues directly to the businesses and not have any difficulty in doing so. Using Messenger for your business lets your clients– inquire about products or services, ask for support and close the deal with a much more clear understanding.

Building trust

As simply as we can say it: If your brand is open to dialogue, its is easier to trust. Just knowing messaging is available instils a sense of security in customers. Given a choice to choose between between a company with support and another without, its pretty obvious that people are going to opt for the brand that offers support. Businesses without support often seem suspicious to customers.

Increase in sales 

We have already discussed how the option to message your business earns customer trust. And trust makes it easier for customers to shop. Very often, people are just one question away from making a purchase. By using Facebook Messenger to simplify the question-and-answer exchange, your brand can help customers make shopping decisions. And further get them to make the purchase.

Private discussions

Facebook Messenger is a great channel for conversations that are better kept private. You might have clients who are probably uncomfortable talking about something in public or maybe a customer had a negative experience that you would rather resolve privately, Messenger can help you through all of it. Taking the time to talk with customers one-on-one shows them that you value their business and care about their needs.

We don’t just stop here. We have a few tips for you to enhance your presence on Messenger–

1. Personalize and humanize as much as possible.

2. Respond to your customers on time.

3. Try Facebook Messenger ads.

4. Use a Facebook Messenger bot.

Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales.