Tumblr is a unique platform that encourages your audience to engage with you, and you with them. If you have the right target demographic, it can do for a great tool for content creation. And the focal point is that doesn’t need back breaking efforts to keep a Tumblr up to date and interesting. With over 642 monthly active users who have created billions of posts Tumblr is marching ahead as a successful platform for content creation. The content on Tumblr is enormously varied. You can find Tumblr blogs dedicated to everything from fashion to space exploration. Users can post text, images, videos, audio, and links. Here are some tips to kick start your content creation venture on Tumblr-

Install your look

Your Tumblr page is an extension of what you represent, so it needs to be set up as conscientiously as you would any other social outpost. This means that its look, feel, and messaging are consistent and in alignment with your overall representation and goals. You don’t have to be an expert at customizing your page. Tumblr pages can be easily customized using free and premium themes and you can experiment and decide what works best for you. On the hindsight, custom HTML and CSS codes can also be implemented if you are well acquainted with them.

Pick and stick with your target community

Tumblr is all about small, tight-knit niche communities. While setting out on this journey for the first time, it’s best to pick one or two specific topics related to your niche and create all your content around that proposed theme. Focusing on a few niche-relevant topics will help you connect with audiences that are specifically interested in the subjects that you have selected to be associated with. Always be sure to tag your posts with a few relevant topics for your posts to reach the targeted audience. Exploring popular Tumblr tags is a great way to investigate new and emerging trends that are capturing attention on the network.

Bonus tip – If you create content that helps associate with any of the popular high ranked tags, you can give your Tumblr page a distinct advantage. Additionally, for increasing referral traffic from your Tumblr posts watermark them with links back to your Tumblr page and your website.

Get candid

The most reblogged posts on Tumblr are those that evoke emotion and also tend to be informal. Tumblr offers great flexibility which allows your stories/posts to stick to one running theme, or you can switch them up by the day, by the week, or even on a monthly basis. By varying your stories, you can increase the likelihood that your content will be found by new audiences — or keep existing audience interest fresh and engaged.

Post multiple times a day

Pretty much like Twitter Tumblr is a fast-paced environment. You can post more than once per day, without any hesitation as long as your content is relevant and meaningful. Why? Because you obviously don’t want it to come off as spamming.

A lot of brands and people have gained popularity and become successful using Tumblr. So if you are unsure about using Tumblr, you might as well take the leap and try your hands at it.