Instagram attests to be a great platform for people to present and monetize their skills before the world exceptionally well. There is an abundance of scope for anything that one is passionate about and the best part is that you can get started right away. Food blogging has turned out to be one of the most tempting and engaging aspects of Instagram. Mouth-watering photography alone is enough to captivate the viewers. I’ve zeroed some important ways which would benefit the trailblazer food bloggers in elevating their instagram accounts:

Prioritize presentation

I think it goes unsaid how crucial presentation is in food creation. If you’re a food influencer, presentation is everything and you don’t need a lot of money to level up. You need to work on how passable the food looks. Along with your photography skills, you could also use some additional help from apps such as inShot, Adobe Lightroom, Snapseed, ImgPlay, (you can get these at a really affordable splurge) and Creator Studio which is free!

Be particular about hashtags

You cannot use hashtags blatantly and expect results from them. Hashtags are worth it as long as you’re being strategic about how you use them. Experiment with a mix of some broad hashtags and some niche, in a way that doesn’t leave you lost in the sauce. You can also try a hashtag tool called Display Purposes, where you can search a term and the site gives you a list of relevant trending hashtags to try.

Ease up with reels

If the new home screen layout is any indication, Instagram really wants everyone to love Reels. Reels are a great way to push your content to a greater audience so I would suggest making good use out of it. Observe the analytics to boost your views. At first, the response might not be evident but it gets better with time, so be patient. It should reflect your personality. You could put up trends, behind the scenes and so much more and have fun with it!

Read your audience

Communication is a two-way street. In addition to giving your audience content, you should also be equally invested in getting to know them. Respond to comments. Ask questions. Repeat. This ensures their loyalty and helps you create a community. You have to have followers who love your content and the work you put up. To grow your following, you really need to understand and the type of audience you want to connect with.

Be informative

Provide your audience as much information as you can. It could be the recipe of the picture that you posted, or the food review of a restaurant that you visited, food recommendations, etc. This draws the attention of brands and they approach you with paid partnerships and collaborations. This also brings more followers to your page since we know how everybody wants to have good food! 

People want instant results and that’s part of the problem. You have to be patient. You have to be committed. This might seem a bit daunting but you just have to find out what works for you and roll with it. Most importantly, enjoy yourself and that will effortlessly be embodied in your account.