There is a giant number of users of Facebook. There are approximate, 2.7 billion active users. However, the advertising network is growing rapidly. Brands have followed a good advertising strategy. Facebook is the world's 2nd largest advertising option after Google. You might have heard of the Pay-per-click model that is affordable comes with effective and fast techniques. Let us have a look at How AD Campaigns on Facebook can be helpful? Your exact audiences can be tapped by Micro- target options. On the segments of gender, location, age, events, recent purchases, interests, job title, education level, and many more, the targets can be made. Audiences can be defined and tapped accordingly. This is a more precise option for the target audience. This platform uses audience insights and provides the information needed. Ad types too play a key role in advertising. There is a wide range of ad types, any of them can be picked. The types of ads include in forms of static images, videos, in between conversation of messenger, slideshows, etc. The game is all about visuals and creative graphic styles and catchy texts. You are free to set your own budget. The results of Facebook can be seen too fast. The conversion rates are so fast in any digital marketing strategy. Specific business goals too are provided by Facebook. For example, lead generation, or more traffic sites. As we have already discussed, Facebook is the place that is accessed by one of the largest audiences in the world. This makes your product viable. In-depth data can be accessed easily. Filters in the ad preferences too are provided in order to eliminate the audience that we do not require. Estimate reports regarding the ads too can be accessed. A good number of Click-through-rates can also be provided.