It can be difficult to come up with new ideas for Instagram posts due to the algorithm’s constant change. We hope that these nine ideas for posts gave you some ideas for what to try for your brand. Instagram now provides a variety of content types through Stories, posts, and IGTV. Try not to get gotten into one sort since it’s the thing you’ve been doing.

Check out some of our work if you need any more ideas.

It’s hard to run a brand account on Instagram. Posting at the right time, engaging quickly, and coming up with fresh strategies to defeat the algorithm are all constant tasks. You don’t have to give up what works for you; however, if you need a little extra motivation to change your strategy, you should always try out new Instagram posts and Stories.

1. Using a puzzle, give your audience a mental break: Self-care routines can be put on the back burner when we’re too busy, rushing from one thing to the next. Make a photo that pauses and ponders for a moment rather than posting the standard one.

2. Take on a regular obstacle: This could happen every day, every week, or even every month. How frequently you want to take on the challenge is entirely up to you. You will need to either look up challenges that already exist or come up with one that fits your brand in order to carry this out.

3. Write a caption first, then find the photo: For brands with a unique voice, try writing captions first and then finding or making a photo that matches it. Instead of writing a caption specifically for the photo that has been provided, you might find that it is simpler to map out your content when you know exactly what message or mood you want to convey.

4. Combine a Link in your Bio with a Photo Essay: In keeping with good captioned copywriting, we look to the publishing industry for our next post idea. Combine a photo essay with a link in the bio. Your social media presence also benefits from great content, whether it’s written, visual, or both.

5. Include Product Hints: Do you use Instagram to introduce new services or products?
Use Stories and posts to pique interest in a new product rather than announcing it directly. Utilize teaser images, videos, and question stickers to arouse anticipation.

6. In Stories, hold a one-time sale: Stories posting can be brief. Besides, they vanish after 24 hours. Make use of this by running flash sales with Stories. In the retail industry, flash sales can be expected or unexpected (see our previous suggestion regarding teasers). In either case, they’re short and get people to buy so they don’t miss out on the chance.

7. Stories Interview: This is a novel take on the idea of a social media takeover and a good option for people who are hesitant to hand over the keys to their virtual accounts to a stranger. Use Stories to conduct guest Q&A interviews. By asking your followers questions and responding to them in a new Story, you can increase the Q&A’s level of engagement even further.

8. Live-Stream Instructional Videos: There are numerous approaches to Live video, and it is entirely up to you to determine which one is most appropriate for your brand. Broadcasting events and conducting interviews are the most common Live video methods. Conducting an instructional Live video can alter expectations. You can also answer questions from the answer in the interactive how-to video.

9. Stickers can be Added to Posts: Listen to us: Collages and stickers are not limited to Stories. Your feed posts will stand out from the same old photos if you add some fun stickers and other graphic overlays to them. This works well for brands that are fun, colourful, and whimsical from a visual perspective.