1. ANALYSE AND CONNECT WITH INFLUENCERS
 Identify top users
 Identify top marketers
 Reward them

YOU CAN FOLLOW THESE STEPS BY-

• reward their feedback and participation
• acknowledge them publicly
• meet & greets
• Sneak previews
• exclusive offers

Facebook

SmarkPak used Facebook to identify a small group of top-tier influencers and used them to help design highly targeted social campaigns.
Facebook became a higher traffic generator than print ads.

Twitter

Disney partnered with Savvy Auntie (for non-parents with special kids in their lives) to promote the new release of Pinocchio through Twitter

YouTube

Sephora partnered with industry insiders from well-known fashion magazines to offer “insider beauty tips for one of their YouTube Channels.

2. SPREAD FAN BASE POWER

 Develop creative, non-promotional content.
 Aim to strike a chord: be funny, controversial, empathetic, or informational.
 Above all, be genuine and relevant.

Facebook

• Publish dally
• Chock insights for engagement stats
• 3, Ask questions / solicit opinions
• Use rich media: videos, photos, or links
• Engage with fans, post comments, say hi

Twitter

Create fun content and Run fun contests to develop an interest among your audience.

Youtube

• Create playlists
• Keep videos short / break into series
• Don’t be too promotional
• Encourage audience ideas
• Show your brand’s personality

3. ENHANCE/ UPGRADE YOUR SOCIAL REACH

 Complete & update your profiles
 Integrate your keywords throughout
 Add social icons to all non-social stuff
 4, Add buttons to content to promote sharing
 Find influencers and interact with them
 When people talk to you – talk back!

Facebook

We cover and profile pictures creatively. Jackson Rayak held a contest for users to submit cool cover photos!

Youtube

Tag & title videos with keywords so educational over promotional titles
Submit a video site map to search engines.

Twitter

• Use hashtags
• Register in directions
• Build a compelling profile
• Be consistent with your posts

4. USE DATA ANALYTICS TO UNDERSTAND BETTER-
 Growth of followers
 Content to internal and external influencers
 Campaign effectiveness in driving leads/sales

Analytics Tools-
• 1 Google Analytics
• 2 Omniture
• 3 Pixability Online Video Grader

Google URL Builder-

A great tool for tracking performance at a campaign level. Custom URLs can be made by channel and by post.

5. DEVELOP LEADS/ SALE GENERATION

General Rules

 Practice active monitoring so you can respond and be helpful.
 Serve content based on customer needs,
 Monitor feedback of customers, competitors, and employees and adjust accordingly,
 Mix paid with grassroots methods.


Facebook

Forester attracts potential customers to their sales funnel by offering free content converting visitors into leads.

Twitter

8th Continent Soymilk monitored competitor buzz and offered coupons to dissatisfied customers The online coupons earned a 39 percent redemption rate.

YouTube

Regus, an office space provider boosted loads by depicting challenges faced by their customers in numerous ways. Leeds rose by 30% and revenue by 114 %