Blogging is one part of marketing that has remained constant over the past few years, but the strategy has changed a lot. A blog is an important part of any business. We know that a strong and consistent blogging strategy will keep viewers coming back for more. According to HubSpot, 80% of internet users interact with both social media sites and blogs.

With the rise of social media, many mistakenly assume that blogging is dying. But that couldn’t be further from the truth. With 77% of internet users reading blogs regularly, blogging is still very much alive.

Here are 4 reasons why a company blog is still important, plus some key benefits to consider:
Boost SEO:
By optimizing a website page or blog post, businesses can increase the visibility of their websites to people who use search engines like Google to find a product or service. One of the more than 200 factors the Google algorithm takes into account when determining a website’s ranking on its search engine results page is the number of backlinks or pages that are indexed. The primary goal of search engines is to provide users with high-quality results and improved content. A company’s search engine ranking will rise as a result of its active social media campaigns on Facebook, Twitter, and other platforms.

There is a chance for a business to get more attention if it is on the first page of search engines like Google, Yahoo, and Bing. The likelihood of a customer clicking on a website increases dramatically from there. Without spending thousands of dollars each month on advertisements, how can you increase these odds? Blogging!

Establish Credibility:
It takes time and effort to establish credibility and trust on social media with your company’s brand. A business can speak authoritatively about relevant industry issues through blogging. A blog can communicate a business’s culture and procedures, and it works without the noise of the company’s social media platforms. A company’s credibility in the industry is also improved when it discusses industry trends or highlights news that is relevant. The fundamental elements of relationship building are dependability and trust. A brand’s visitors get a full picture of who it is and supports a long-term relationship with its customers when it has an up-to-date website with relevant content.
Create Content:
Are you looking for additional content to share on Twitter, LinkedIn, Facebook, or Pinterest? You can keep a company’s social media presence active without constantly creating new content by repurposing blog content.A brand’s social media content marketing strategy can increase the number of people who visit a blog. It’s a great way to connect a company’s websites and social media accounts.

Gain Leads and Generate Sales:
On social media, blogging is an excellent method for converting visitors into leads or sales. Think about the next steps that readers can take after reading your next blog post before hitting the “publish” button.