LinkedIn is no longer only a place for job applicants to post their resumes. It has evolved into a network that both new job searchers and CEOs may use to advance their employment over time.

LinkedIn has evolved into a potent sales and demand generation platform. LinkedIn is no longer an alternative platform for B2B professionals. With over 310 million monthly active users, it’s getting more difficult to stand out.

You must be better than your competitors if you want to be the most profitable LinkedIn user possible. This implies that even something as easy as enhancing your LinkedIn profile should be investigated.

Expand your cover picture potential

One of the most valuable pieces of LinkedIn real estate is frequently underutilised and overlooked. Your LinkedIn cover photo is an excellent opportunity to make a strong statement about yourself and your company. Do you have a website or a side hustle? Maybe you’re attempting to get people to sign up for a webinar. This is the spot where you may create a great impression.

Consider your profile picture as a personal billboard. What do you want individuals who visit your page to take away from it? For the time being, a stock photo of plants or your writing desk will suffice, but there’s so much more you can do.

Let the Headline speak for you

The space directly beneath your name on LinkedIn is set aside for your headline. That should be your first clue that it’s a crucial component of the puzzle.

Your headline should clearly express who you are and what you want to achieve. It’s one of the first things visitors see on the website, and it’ll help them decide whether or not they want to stay and learn more about you. That is why you must do more than simply state your current workplace.

Experiment with your headline. Investigate what your sector’s experts are doing with this space. Finding something that feels right could take a few attempts. Don’t be scared to try out different forms until you find one that you like.

Pitch your Sales with your summary

Using your cover photo and headline to pique your audience’s curiosity is wonderful, but completing the deal is even better. The ideal place to motivate action is in your personal summary. Consider it your own unique sales pitch. What are you attempting to get people to do? How do you intend to make contact with people? And, most significantly, how do you add value to your audience?

Our final thoughts

These are just a few of the methods you can employ to improve your LinkedIn profile and control your online reputation. After you’ve mastered the fundamentals, you can go on to more advanced LinkedIn methods. It takes time and patience to create the perfect LinkedIn profile. To find your ideal personal brand, play around with the copy and graphics.