Content writing is the process of writing, editing and publishing content in digital format. This content can include blog posts, video or podcast scripts, eBooks or white papers, press releases, product category descriptions, landing pages or social media copy and more. Simply put, content writers are the storytellers of their brands. They deliver meaningful, actionable and insightful messages to inspire and motivate viewers to take action, and that action is the biggest seller.

Content creation is an important part of most companies marketing strategies today – in fact, as of 2020, 70% of marketers are currently actively investing in content marketing. This means that the role of a content writer is more popular than ever. However, roles vary depending on industry and business needs. For example, some businesses may invest heavily in a social media strategy, while others prefer to produce content in the form of blog posts or e-books.

Regardless of the format, content writers are essential to creating high-quality content that represents and amplifies a brand’s voice while attracting, engaging and delighting the right audience. When done right, content writing can convert readers into leads and leads into paying customers. So there’s no question that your ability to consistently create usefully, engaging content is incredibly important to your business’s bottom line.

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